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Social and content

Content that builds authority and brings traffic

Good content answers the questions your customers are already asking. We plan topics around real search demand, define your brand voice and produce articles, guides and newsletters that bring traffic and support your sales team. AI speeds up research and drafts; our editors make sure every piece is accurate and sounds like you.

What you get

  • Topics with demand

    Each piece targets keywords and questions people actually search for.

  • A consistent brand voice

    A short voice guide keeps every channel sounding the same.

  • Content that works twice

    Each article becomes social posts, a newsletter and sales material.

  • Optimised before publishing

    Titles, structure, internal links and metadata reviewed for SEO.

How it works

  • 1. Research

    Keywords, competitor content and your customers' questions.

  • 2. Editorial plan

    A quarterly plan with topics, formats and priorities.

  • 3. Production

    Drafts with AI, edited by our team and approved by you.

  • 4. Distribution

    Publishing, social snippets and performance tracking.

Who it is for

  • Companies with a blog that nobody updates.

  • B2B brands that need to explain a complex service.

  • Businesses entering a new market or language.

  • Teams that want inbound leads, not only paid traffic.

Deliverables

  • Brand voice guide.

  • Quarterly editorial plan.

  • Articles, guides or newsletters (as agreed per month).

  • SEO optimisation for every piece.

  • Social media snippets from each article.

  • Monthly content performance report.

Frequently asked questions

How long are the articles?
It depends on the topic and the competition for it; most range from 800 to 1,800 words.
Can you write in English and Spanish?
Yes. We write natively in both and adapt, rather than literally translate, between them.
Who publishes the content?
We can publish on your website or deliver ready-to-publish files to your team.
Is AI-written content penalised by Google?
Google rewards helpful content regardless of how it is produced. That is why every piece is reviewed, fact-checked and edited by our team.

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Content strategy and copywriting | Da2 Agency 360