For agencies: client approvals without endless email threads
Approvals are where many agency calendars get stuck. A simple process that gets posts approved on time and keeps a record of every decision.
By Da2 Agency 360 teamOctober 16, 20261 min read
Ask any agency where the month slips and many will say the same thing: approvals. Posts wait in email threads, feedback arrives in three different chats, and nobody is sure which version is final.
Why approvals get stuck
Content is spread across files, emails and messaging apps.
The client cannot see the whole month at a glance.
Feedback comes without context: “change the second one”.
There is no deadline, so approval waits until the last minute.
A process that works
One place for every post in the month, with copy, visuals and date together.
Clear statuses: draft, waiting for approval, changes requested, approved, published.
Comments on the post itself, so feedback never loses its context.
An approval deadline a few days before publishing, agreed at the start of the month.
A record of decisions, so there are no debates later about what was approved.
Show results in the same place
When clients can also see their monthly report and the progress of their Digital Presence Score where they approve content, the relationship changes: they see the work and the results together, and renewals become easier conversations.
How we do it
This is exactly how we work with our own clients, and the platform behind it is available for agencies. See the Agencia 360 platform and request a demo.
